The party’s ongoing strategy review is welcome. But collecting feedback is only the beginning. Turning it into a successful long-term strategy requires us to answer four fundamental questions.
1. What’s the point of the Liberal Democrats?
I’ve been asked this question, sneeringly, more than once.
But, we do need to be clear what we want to achieve. More seats and votes are important, but they are not our ultimate aim.
This question might seem quite abstract today – but it will be critical in the years to come. We are going to have to make difficult decisions when we are fighting populist parties. For instance if the next election results in a hung Parliament, would we enter power with Labour to stop Reform? What if it meant we had to work with the Greens too?
Without a clear sense of purpose, it’s impossible to know which compromises are worth making and which are not.
I suggest that Lib Dem members would answer something like “building a freer and fairer Britain, both through exercising power and through influencing national debate”.
Our leadership needs to be clear on why we exist, because that purpose—not polling numbers or short-term tactical advantage—should guide the decisions we make when difficult choices arrive. And this answer needs to be public – because you can’t lead in secret.
2. How do we sustainably reach our objectives?
Too often we’ve focused on the next election at the expense of longer-term party-building. At best it’s been ‘strengthening our position’, and at worst it’s been ‘hail mary in hope of achieving electoral reform’. At times we’ve behaved as though electoral reform would solve our problems, rather than asking how to build a larger and more durable base of support. As we have seen in Scotland, Wales and the London Assembly, more proportional systems still leave us facing big challenges.
If we are going to make, and keep, Britain as a more liberal country, then we need a strategy that will succeed whatever happens, regardless of whether Reform, Labour or the Greens end up as the largest party after the next General Election.
Whatever happens politically, the one asset that benefits us in every scenario is a larger and more loyal base of voters who identify with the Liberal Democrats. This stronger Liberal Democrat brand* will mean more people voting for us in elections year in and year out.



And so, another Prime Minister is gone. Admittedly, it isn’t entirely clear yet in terms of what will change apart from the personnel, even if we can be pretty confident who will be in 10 Downing Street at the end of the transition.


